Rooted in Grit
Our founder’s entrepreneurial spirit comes from the stories he grew up hearing. After his great grandfather passed, his great grandmother ran a Mexican food stand to support the family. Later, his grandmother carried on the business, with his mother pitching in to keep it going.
These stories taught him the power of grit, determination, and hard work. Allowing him to see the importance of creating better opportunities for the next generation.
What Powers Us
Our mission is to build stronger businesses, stronger leaders, and stronger communities. One day we'll see today’s small business hustle transform into tomorrow’s generational success and community legacy.
Jesus Gonzalez
Based out of Minneapolis, Jesus Gonzalez is a community centered consultant dedicated to helping small businesses and mission driven organizations build strong, sustainable operations. His work is rooted in a deep understanding of the real world challenges organizations face as they grow, particularly those with limited resources and high impact goals.
Jesus supports organizations across strategy, operations, and systems.
Our Team
Bachelor’s of Art in Finance from Concordia College, Bookkeeping Certification by Intuit, Certified Professional Project Manager (CPPM) by the University of St. Thomas and Certificate of Completion of the Community Entrepreneurship Program by the University of St. Thomas and Small Business Development Center.
Founder and Principal Consultant
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150+
15
Years of experience
Happy clients
The Minnesota Latino Economy
In 2022, Latino-owned business made up 2% of all businesses in Minnesota but generated more than $2 billion in annual sales. "Taken together—workforce participation, business creation, household income, consumer spending, and real estate investment—the Latino economy represents well over $70 billion in connected economic activity in Minnesota" (Corrie, 2025).
Our Office
Located in the heart of the city, we’re easy to reach and ready to support your business.
Address
801 S Marquette Ave #200
Hours
Mon-Fri by Appointment